Application of green marketing mix of beauty products on sales through purchase decisions as intervening variable

Public awareness in Indonesia responding to global warming has increased significantly. Increased public plays an important role providing challenges and opportunities for companies that provide goods or services create products are accordance with their wishes. The challenge is guarantee the provided safe consumers friendly do not damage environment. concept of green marketing mix refers satisfaction customer needs, wants, desires relation maintenance preservation Discussions on environmental issues developed countries have been initiated since 1990s. Green a used by achieve main goal making profit. process act integrating broad activities, which include product modifications, changes production process, packaging, advertising. Based this phenomenon, study aims find out how much influence application sales.